Red Haven, an upscale, farm-to-table restaurant in Okemos, MI, provides bold and inventive culinary experiences, but their brand lacked those qualities. Utilizing typography in the macro and micro scale, we aimed to create a more cohesive, modern identity for the restaurant.

The red haven peach, from which the restaurant gets its name, became our inspiration for palette and shape, using a simplified shape and bright colors to modernize the brand. We implemented our new system across signage, dishware, menus, and business cards.